All profits will be donated back to the local community & traders who support the making of EIU Boho Bags. (Click to read more)


"When things change inside you, things change around you".

“I’m going to make everything around me beautiful - that will be my life” - Elsie de Wolfe

EI-U (pronounced I-U) translates as "Me & You" so it seems only right that my world of intention becomes yours too. With products ranging from bespoke Boho Bags, Mala jewellery & ethical fashion, you and your life will not only be beautiful but intentional too.

“Laugh with your eyes, hug with your soul & smile with your heart”


"Whenever you are creating beauty around you, you are restoring your own soul" - Alice Walker

To knot is to bind, to connect, to show love, patience & kindness in it’s simplest form. In handcrafting EI-U bespoke Boho Bags, it is my wish that they become your most trusted companion. May they travel alongside you on adventures near & far. May they hold cherished memories & dreams but most of all ..... may they be filled & overflow with the love you carry in your heart.

“Out of your vulnerabilities will come your strength” - Sigmund Freud

Boho LIfestyle

EI-U’s range of symbolic products for your home and life style are created using a zero-waste ethos to add value and ethics to your space.

"Happiness does not depend on what you have or who you are. It solely relies on what you think" - Buddha


EI-U’s Intentional Mala Jewellery are created with the hope that whenever a sense of doubt enters your mind, you consider the words of Stephen Hawking … “Remember to look up at the stars and not down at your feet. Try to make sense of what you see and wonder about what makes a universe exist. Be curious. And however difficult life may seem, there is always something you can do and succeed at. It matters that you don’t just give up”.

"Each of us is a story, waiting for a devoted reader who will take us off the shelf & embrace all our plot twists" - John Mark Green


EI-U believes not only in the power of words but the artform that is creative writing. A tool of expression, writing has the ability to transform communication in the most positive sense. There needs to be meaning and substance behind words and EI-U’s Creative Writing is a service available to anyone seeking depth to composition.

"Intention is more than wishful thinking - it's wilful direction".

‘Bag a bag’ donation intitative

One of the Dalai Lama’s main concerns in this generation is our lack of community; the growing independence we feel in our endeavours and material gain. To open our eyes to the suffering of those around is a gift we can act upon. EI-U’s life in Malaysia gives her the opportunity to support the local community through her ‘Bag A Bag’ initiative.

Creative Wellness Writing